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Yes, this is true. Pay-per-click (PPC) does brings instant results. Your site can start receiving visitors almost the minute you launch your campaign.
SEO on the other hand needs to build your sites authority before you can see any results. But keep in mind:
PPC requires constant investment. You have to keep paying every time someone clicks on your ad.
Cost-per-click increases all the time. Thats the nature of the bidding system. If you want to continue to have your ads visible on top spots, you need to keep outbidding your competitors. They in turn will be doing the same and the vicious circle closes.
More people click on organic ads than paid listings. Weve talked about this already. https://echo-wiki.win/index.php/The_Intermediate_Guide_To_Google_Adwords_Keyword_Tool |
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