10-08-2025, 10:35 AM
Many of you have heard about the issues concerning Netflix and its change in service, some of you might have even be affected by the recent 60 percent price increase. Netflix also introduced their newly branded DVD service, Qwikster. These decisions have caused a huge uproar in their client base, resulting in thousands of cancellations and an 11 percent drop in their stock.
There are several lessons that
can be learned from shop Netflix splitting off their DVD service and creating a weak brand to run it. I put together five things that I think they could have done to avoid the chaos and confusion.
As any good marketer will tell you, there are some really bad times to launch a new product or brand. August is a bad time of year since many people are not really paying close attention due to vacations, back to school and so on. January is another bad time of year—it is when customers are all shopped out and are recovering from the holidays.
![[Image: shop-11.png]](https://i.postimg.cc/wjBMhz0f/shop-11.png)
2 – Apology not accepted!
CEO Reed Hastings announced the new Qwikster brand in the eighth paragraph of an apology email for some previous poor communication. Now I may not be the best marketer on the planet, or even on my block, but this is just a bad idea and does nothing for your brand development.
But none of that matters if the message doesn’t stick, if it doesn’t resonate, if it doesn’t connect with your public. If people don’t “like” your message and “share” your message, and if they don’t trust your brand and come back to it again and again, then everything else is wasted.
Welcome to PRMarketing.com, a content marketing and online PR firm made up of storytellers first: of people that know how to tell the company’s story, to create a compelling message and make it stick in the hearts and minds of the right audience. In a close second, we’re about getting that message to the right people.
We have key relationships with journalists
bloggers, social media influencers and some of the best Internet marketing strategists in the industry to help your message reach the right audience that will build your brand and increase leads and sales.
It’s messaging, content creation, online PR, effective social media marketing strategy and search engine marketing weaved into a beautiful, lucrative strategy that will grow your business.
There are several lessons that
can be learned from shop Netflix splitting off their DVD service and creating a weak brand to run it. I put together five things that I think they could have done to avoid the chaos and confusion.
As any good marketer will tell you, there are some really bad times to launch a new product or brand. August is a bad time of year since many people are not really paying close attention due to vacations, back to school and so on. January is another bad time of year—it is when customers are all shopped out and are recovering from the holidays.
2 – Apology not accepted!
CEO Reed Hastings announced the new Qwikster brand in the eighth paragraph of an apology email for some previous poor communication. Now I may not be the best marketer on the planet, or even on my block, but this is just a bad idea and does nothing for your brand development.
But none of that matters if the message doesn’t stick, if it doesn’t resonate, if it doesn’t connect with your public. If people don’t “like” your message and “share” your message, and if they don’t trust your brand and come back to it again and again, then everything else is wasted.
Welcome to PRMarketing.com, a content marketing and online PR firm made up of storytellers first: of people that know how to tell the company’s story, to create a compelling message and make it stick in the hearts and minds of the right audience. In a close second, we’re about getting that message to the right people.
We have key relationships with journalists
bloggers, social media influencers and some of the best Internet marketing strategists in the industry to help your message reach the right audience that will build your brand and increase leads and sales.
It’s messaging, content creation, online PR, effective social media marketing strategy and search engine marketing weaved into a beautiful, lucrative strategy that will grow your business.