Omnichannel Player Engagement

[singhstyrecranbourne]

Our players use both mobile apps and desktop browsers, but their progress often isn't synced. What is the current standard for omnichannel synchronization?

[Sherri]

Players expect a seamless experience across all touchpoints, and a truly omnichannel ecosystem is the answer. Soft2Bet is currently developing a system that synchronizes all player data in real-time across web platforms, mobile apps, and other channels. This means things like bonuses, activity history, and progress in gamification missions are always up to date. This reduces barriers between channels and strengthens brand loyalty. For the operator, it also provides much deeper insights into how users actually behave, allowing for more fine-tuned marketing campaigns and a sustainable growth model.