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Insurance isn’t just about selling policies anymore—it’s about providing value throughout the customer lifecycle. That’s where insurance software development services step in. Today’s services cover everything from digital policy management and automated underwriting to fraud detection powered by AI. With the rise of telematics and IoT, insurers can now offer usage-based insurance, rewarding safe driving or healthy habits. Service providers are also integrating advanced analytics for risk modeling, giving insurers a clearer picture of customer behavior. The trend is moving away from one-size-fits-all services toward tailored solutions that adapt as customer needs evolve. The key question: are insurers ready to evolve as fast as customer expectations—and can their software keep up with the pace of change?